Pricing
You will know the number before we start. It will not move.
Every case is different: three results to move cost less than nine, a dismissed-case mugshot costs less than a national news story. So we do not post a menu. We do post exactly how we charge, and we put the number in writing after the free review.
Per item, pay on removal
Removals
Each result that qualifies for removal gets its own price in the plan. You are charged only when the content is down or de-indexed. If we fail, you owe nothing for that item. If it comes back, we remove it again free or refund it.
Typical for: Mugshots, personal information, non-consensual images, copyright, policy-breaking reviews, defamation with a court order, outdated pages.
Fixed monthly scope, fixed term
Restoration plans
Suppression, publishing, review programs and positive presence are a monthly scope for six to twelve months. The price is set in writing before work starts and does not change during the term. Pay the term up front and take ten percent off.
Typical for: Negative articles that are lawful, old news, complaint-site pages, autocomplete, thin or missing positive presence.
Flat monthly or yearly fee
Protection
Weekly monitoring, alerts and quarterly data-broker re-removal. Included free for twelve months after any restoration plan; a low flat fee on its own.
Typical for: Anyone who has been through a clean-up, executives, physicians, attorneys, public-facing families.
Always
- ✓ Free review and written plan before any commitment
- ✓ Fixed price for the term; no scope creep
- ✓ Monthly report against written targets
- ✓ You own everything we build
- ✓ Cancel a monitoring plan any time
Never
- ✗ Retainers for removal work
- ✗ Auto-renewal without your signature
- ✗ Charges for removals that did not happen
- ✗ “Guaranteed removal” of lawful content
- ✗ Fake reviews, fake articles, bot traffic
Timelines
What moves the price: how many results, and how hard they are
| What is showing up | First movement | Typically resolved | What can slow it down |
|---|---|---|---|
| Policy-breaking reviews (Google, Yelp, Facebook and others) | 3 to 10 days | 1 to 4 weeks | Appeals after a first rejection; platforms that want proof the reviewer was never a customer. |
| Personal information on people-search and data-broker sites | Days | 2 to 6 weeks for the first pass; re-checked quarterly | Brokers that demand ID or phone verification; records that repopulate from new public filings. |
| Mugshots and booking pages | 1 to 2 weeks | 2 to 6 weeks | Missing dismissal or expungement paperwork; sites outside the US. |
| Google removals (personal info, explicit images, doxxing, outdated pages) | 1 to 3 weeks | 1 to 4 weeks | Requests filed under the wrong policy; content that Google judges to be in the public interest. |
| Copyright (DMCA) takedowns | 2 to 10 days | 1 to 3 weeks | Counter-notices; hosts outside the US. |
| Suppression of a lawful article or complaint page | 6 to 12 weeks | 3 to 6 months off page one; 6 to 12 months for a stable page one | Very strong source sites (major national news); a thin or neglected online presence to start from; many results instead of one. |
| Google autocomplete predictions | 6 to 10 weeks | 3 to 6 months | A prediction that people keep searching and clicking. |
| Court-ordered defamation removal | After the order | 1 to 3 weeks after the order is issued | The court case itself, which can take months. |
These are the ranges we quote from. Your written plan gives the timeline for each of your specific results, and the monthly report measures against it. The same table appears everywhere on this site, on purpose.
Straight answers
Pricing questions
How long does it take?+
Policy removals and data-broker opt-outs often take days to a few weeks. First movement in search results shows in six to twelve weeks. Pushing a strong result off page one usually takes three to six months. A stable, lasting page one takes six to twelve. You get the timeline for your specific results before you commit.
What does it cost?+
Removal work is pay-on-removal: a set price per item, charged only when it is down. Suppression and review programs are a fixed monthly scope for a fixed term, quoted after the free review. There are no retainers for removal, no surprise fees and no auto-renewal without your signature.
Do you guarantee results?+
We guarantee the things that are ours to guarantee. Removals: you pay only when the content is down, and if it comes back we remove it again free or refund the item. Suppression: a written target for each result and monthly reporting against it; if we miss the target at the end of the term, we keep working at no charge until we hit it. Nobody can guarantee what a platform or a court decides, and we will not pretend to.
Do you need my passwords?+
Almost never. For Google Business Profile or review responses, adding us as a manager is enough. Everything we build for you lives in accounts you own; when the work ends, you keep every site, profile and article.
Free reputation review
Get your number.
Tell us the name. You get the review, the plan and a fixed quote in writing. Decide with the whole picture in front of you.